MCM Estate Services

Why local SEO is the #1 traffic driver for estate services

When someone needs estate services, they are almost always looking for a local provider. They search for terms like "estate sale near me" or "downsizing help [city]". If you don't show up in those local search results, you're invisible to your most qualified customers. Local SEO is not optional; it's the foundation of your digital marketing.

On-page basics: city pages, service pages, and keyword mapping

Your website structure should scream 'local'. This means:

Service Pages: Have a dedicated page for each service you offer (e.g., Estate Liquidation, Downsizing).
City Pages: If you serve multiple towns, create specific pages for them (e.g., "Oak Park Estate Sales"). On these pages, talk about your work in that specific community.
Keyword Mapping: Naturally include your city and service keywords throughout your site—in headings, text, and image descriptions.

GMB (Google Business Profile) best practices & review strategies

Your Google Business Profile (GBP) is your most important local SEO tool. Optimize it completely:

Fill out every single section: services, hours, photos, business description.
Post regular updates, just like you would on social media.
Get Reviews: Actively ask every satisfied client for a review. Reviews are a huge ranking factor. Respond to every review, good or bad.

Content calendar: 12 blog ideas (mix of how-tos, checklists, and neighborhood spotlights)

Content should be helpful and local. Here are some ideas:

Guide to Downsizing in [Your City]
Top 5 Places to Donate Furniture in [Your County]
Client Story: An Estate Sale in [Neighborhood Name]
How to Prepare for a Move in [Your City]
And so on... for 12 months of content.

Technical & UX basics: mobile speed, contact prominence, booking forms

Your website must be fast and easy to use, especially on a phone. Ensure your phone number is 'click-to-call'. Your contact form should be simple and easy to find on every page. Make it incredibly easy for a stressed-out person on their mobile device to get in touch with you.

Tracking: KPIs to measure (calls, quote requests, organic bookings)

You can't improve what you don't measure. Track these Key Performance Indicators (KPIs):

How many phone calls you get from your website.
How many contact form submissions you receive.
Your ranking in Google for your main keywords.
How much traffic your website gets from organic search.

This data will tell you what's working and where you need to improve.