MCM Estate Services

Why online auctions work for estate items

Online auctions expand your reach from a local weekend sale to a global audience of passionate collectors and buyers. This increased competition often leads to higher final sale prices. It also allows for a more organized, discreet, and less disruptive process than a traditional in-person estate sale.

Staging basics (lighting, context shots, backgrounds)

You don't need a professional studio. Good staging is about clarity. Use natural light whenever possible. Place items against a neutral, uncluttered background (a plain wall or a simple tablecloth works well). For items like furniture, show them in a room context to give a sense of scale.

Photography checklist and quick smartphone tips

Your smartphone is a powerful tool. Follow these tips:

Clean your lens: A simple wipe can make a huge difference.
Use multiple angles: Capture the front, back, sides, top, and bottom.
Show detail: Take close-ups of signatures, maker's marks, details, and any damage. Transparency builds trust.
Don't use the flash: It creates harsh glare. Use natural light or soft indoor lighting.
Steady your shot: Rest your phone on a stable surface to avoid blur.

Descriptions that sell: provenance, condition, measurements

A good description is as important as a good photo. Include:

What it is: "Mid-Century Modern Walnut Credenza by Broyhill."
Measurements: Length, width, and height are essential.
Condition: Be honest about any scratches, chips, or wear. "Excellent vintage condition with minor surface scratches consistent with age."
Provenance: If you know the item's history, share it. "Purchased by my grandfather in the 1960s."

Pricing strategies: reserve vs. no-reserve

No-Reserve: Starting the bidding at $1. This is exciting for bidders and often drives up the price through competition. It's a great strategy for most items.

Reserve: A minimum price that must be met for the item to sell. This protects you on very high-value items, but it can sometimes deter bidders who prefer the thrill of a true auction.

We can advise you on the best strategy for your specific items.

Logistics: pickup, shipping, buyer communications

This is where a professional service shines. We manage all buyer inquiries, process payments securely, and coordinate scheduled pickups or professional shipping. You don't have to deal with scheduling, no-shows, or packing fragile items.